Sunday 8 May 2011

In case of emergency, break glass

It’s all over. Only it isn’t. When the polling stations closed at 10pm on Thursday I barely limped over the line, and the count didn’t even begin until 4pm on the following day. I’d never make it in politics. I’m exhausted and all I did was read a few blogs, follow the conversation on Twitter and occasionally engage; not always successfully.

Not so long ago I bumped into an introduction to what Eli Pariser describes as online “filter bubbles”; this is the end result of a personal web, where services and results are tailored to our individual tastes. Amazon makes this clear by allowing me to ‘fix this recommendation’. Google less so; perhaps they judge it not so advantageous to them for me to control the web history that affects my search results. The consequences are a web that once broadened our horizons can now narrow our view of the world.

But am I complicit in these phenomena, for example when choosing who to follow on Twitter? It’s clear at least that after the trials of the AV referendum I need to think a little more on the etiquette. Getting blocked, it’s a modern-day rite of passage - or more likely a sign I need to temper my comments - since the result is to create a “bubble” of one’s own.


  1. Phil, You are probably the most unoffensive person I've ever met. If anyone blocks YOU... THEY have a real problem!! x