Then just as I’m about to give up the ghost, Apple push me over the edge when I rather optimistically decide that, yes, I will update iTunes and I’ll update the firmware on an iPod Touch. What was I thinking? Logic suggested this way I might be able to run some of the newer apps. I was tired. It’s not something I’d normally attempt, especially on a device that’s three years old, which in technological terms is still three years old but to Apple is an opportunity for a good shunning.
I have two complaints; I’ll start with the minor first. If I have my device connected, you’d think when purchasing an app the store would be able to first detect whether the device is capable of running it; you’d be wrong. The tipping point however was finding that previously purchased apps won’t re-install on an iPod Touch with the updated OS because they now require an even newer version of the OS, one not available to your ancient device. Can you imagine the shit storm Microsoft would endure if an OS upgrade resulted in a third of people’s purchases no longer functioning? Apple doesn’t really care.
Apple Maps; since it sounded vaguely like an apology that was all it took for some of their captive audience to express sympathy - yet it was something entirely avoidable and it happened for two reasons. Let’s not kid ourselves that Apple was in any way surprised over the inadequacy of their product. They upgraded their customers to Apple Maps because there’s a lot of money in controlling the map, and also because they don’t care, or at least they gambled correctly that they could get away with it.
They don’t care because they don’t have to. You see, you - or the person sat next to you - are equivalent to Ferris Bueller’s best friend Cameron, and Apple is like his hypothesised girlfriend. And Ferris was right to be concerned:
She won't respect him, 'cause you can't respect somebody who kisses your ass. It just doesn't work.