|When Mark met Emily|
The most difficult question was to one Facebook executive faced with the complaint that when Emily clicks “Like” on a brand, she may not want to be part of that brand’s advertising on a friend’s page. Hmmm... long pause... and a magnificent recovery waffle about the “nature of advertising”. I’d have gone with “then don’t click on ‘Like’” and risked the wrath of Emily. I’ll bet she's marvellous when she’s angry.