Tuesday 6 December 2011

Inside Facebook

When Mark met Emily
Well it was the BBC, so it was less inside Facebook and more rehash Facebook. There was one amusing (to myself) moment where we were told, based on an expected $100 billion flotation, next year Mark Zuckerberg could be “worth” $17 billion; and I thought “only $17 billion?” - I genuinely thought it would be more. It started with a brief “what is Facebook” introduction, threw in a little bit of history but mostly involved Emily Maitlis asking penetrating questions such as “Where does Mark Zuckerberg sit?” It turns out he sits with everyone else; the poor guy can’t even afford his own office. It was a slight documentary, not quite infomercial, I was impressed with the size of other companies - some with hundreds of employees - living entirely within the “Facebook eco-system”, and there was some criticism.

The most difficult question was to one Facebook executive faced with the complaint that when Emily clicks “Like” on a brand, she may not want to be part of that brand’s advertising on a friend’s page. Hmmm... long pause... and a magnificent recovery waffle about the “nature of advertising”. I’d have gone with “then don’t click on ‘Like’” and risked the wrath of Emily. I’ll bet she's marvellous when she’s angry.


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